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Why You Need a Mission Statement – Part 2

Why You Need a Mission Statement – Part 2

Business Basics

Does your company have a mission statement?  Is it a central part of the life of your business, embraced at all levels? Is it purposeful and useful in the “real life” of your company?  Does it motivate employees to perform and customers to buy?  If you answered “no”...
Why You Need a Mission Statement – Part 1

Why You Need a Mission Statement – Part 1

Business Basics

Mission statements matter. Business owners who ignore them are at a disadvantage. Some leaders think they are just mumbo-jumbo, feel-good nonsense words that just hang on the breakroom wall.No one really pays attention anyway, so why bother? Well, yes, if that’s the...